Nebraska grew by just 8,800 people between 2018 and 2019 — the lowest annual growth this decade. There are 24,000 jobs in Nebraska that are going unfilled. In fact, 3000 of our best and brightest leave every year.

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The efforts to recruit software developers, engineers, nurses and other popular careers to Nebraska have been described as "unoriginal" and "ineffective."

 

In the face of these discouraging trends, Nebraska's leaders want to make our state a "top 3" state in 10 years. This is going to be tough unless business owners embrace what author Eric Ries calls "start-up thinking" - a willingness to innovate in unfamiliar ways….NEW ways.

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This creates an opportunity for any business owner or Chamber exec who is open to new ideas, new strategies and new outcomes. The idea is called NEWbraska™.

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NEWbraska is about growing sales with new experiences and new dreams.

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Dream products.

Dream fulfillment.

Dream marketing.

Dream provision.

 

"A dream is a complete moment in the life of a client. The opportunity to help customers become what they want to be." (Former Ferrari CEO Gian Luigi Longinotti-Buitoni)

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That's why NEWbraska has been launched - as a way to transform lofty visions into a tangible set of NEW behaviors that lead to a passionate, magnetic future.

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This requires a dramatically altered perspective. To reject mediocrity. To provide experiences, not products and services. To gain a new lease on your professional life. To skip over boundaries. To turn on the juice. Nothing less!